Industry Environment Analysis and Research

CRIF CCIS assists clients in having a deeper understanding of market characteristics and distribution, assessing the threat of competition and ensuring stronger competitiveness of enterprise products and services in the market through the industry environment analysis and research services of CRIF CCIS. Moreover, CRIF CCIS understands the current size of the market and its unsaturated size by doing research into it and further proposes attack strategies against the demand gap, helping enterprises understand whether to put more efforts on the product and service to supply local market demand. Through the survey results, clients can confirm the advantages and disadvantages of themselves and competitors and further confirm the future marketing strategies and investment benefits

Achievement

Success Project I : Investment Feasibility Assessment

European automobile brand This brand, having operated in Taiwan for many years, evaluated the feasibility of expanding its entry into the leasing market to occupy larger market share. Therefore, it entrusted CRIF CCIS to conduct a survey of competitors in different markets in Taiwan (banking, financial leasing and vehicle dealership), individual commission, credit checking, loan approval terms and conditions and profit operation mode and evaluate the size of the market as the standard for subsequent entry into the leasing market.

Highlights

With third-party analysis and reliable data as evidence, CRIF CCIS assisted the client in making the final decision without hesitating whether to enter the market every year.

CRIF CCIS conducted research into the specific operation modes of different domestic competitive industries. It clarified that the market cannot rely solely on leasing operation mode and must cooperate with other sectors. It found out the information that the client has not been able to find in the past.

Understand the needs of the client toward new partners, clarify the reasons why the internal evaluation plans are unattractive to existing partners and provide partners with competitive and attractive plans.

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Success Project II : Market Competition Analysis

Japanese engineering equipment manufacturer- The client informed that it established a joint venture with a well-known Taiwanese mechanical equipment manufacturer 25 years ago, but the sales and profits were not as good as expected. It entrusted CRIF CCIS to conduct an industrial research to further confirm whether it should “withdraw investment”, “increase investment in the joint venture” or “enter Taiwan directly as the original manufacturer“.

CRIF CCIS conducted research into the existing industries in Taiwan and the existing European, Japanese and Taiwanese competitors’ technical, product and component sources from the supply side. At the same time, it collected usage requirement data from the demand side, and then it cross-referred the data to the enterprise financial data from enterprise database and the data from in-depth interviews and confirmed that the market’s compound growth rate exceeds 10% within 5 years. CRIF CCIS, based on the survey results, provided the client with suitable and profitable products for subsequent operations in the market in Taiwan to be the strategy to expand market share.

The client ultimately increased investment in the joint venture because of this project. The investment amount was increased from the original 8% to 67%, allowing the client's revenue growth rate to reach 15% within 3 years.

Success Project III :Listed/OTC Company Capital Increase Operation Plan Evaluation

Well-known Asian pharmaceutical manufacturer - The client is expanding business on a large scale, and it needs a market survey enterprise which can assist in evaluating the markets in Southeast Asian countries at the same time. CRIF has service offices in the 6 ASEAN countries, so CRIF CCIS can conduct research into the ASEAN region where the secondary data collection is difficult but has development potential. CRIF CCIS conducted research to understand the pharmaceutical industry’s industrial chain relationships and the advantages and disadvantages of competitors and partners in product, business and distribution channel aspects in different countries and used statistical forecasting models to estimate the future size of the market and evaluate the development of the market as follow-up capital increase and branch establishment plans in Myanmar and the Philippines.

The client was recognized by the competent authority after submitting the 3 reports. Furthermore, the client’s share price grew by more than 130% within 2 years, showing an excellent business performance.

Success Project IV : Potential Market Demand Survey

European commercial software supplier - The client entrusted CRIF CCIS to conduct a survey of the current usage, satisfaction and basis for procurement of the 5 major commercial software (such as ERP) of the enterprises with revenues of more than TWD100 million in Taiwan (CRIF CCIS owns the data of more than 20,000 qualified enterprises) to organize the data of enterprises which use competitors’ products and do not satisfy enough into a list for business visits.

Highlights

By having a complete Taiwanese enterprise database for comparison and analysis, CRIF CCIS assisted the client in screening specific conditions. A large number of new business opportunity plans are copied and settled, and client characteristics are targeted accurately.

Predict existing client transaction data through statistical analysis, identify possible related conditions and improve the accuracy of screening.

Standardized interview training and sampling survey were used, and special survey equipment was available for recording, which can provide personal data that can be used for business development under the Personal Data Protection Act.

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