Consumer Opinion Survey

The survey services of CRIF CCIS can identify the enterprise's positioning and image in the minds of consumers, the specific needs of consumers and the degree of satisfaction with the product. CRIF CCIS provides clients with suggestions about marketing strategies for future business expansion after sorting and analyzing the data. The services include consumer behavior survey, customer satisfaction survey, product awareness survey, corporate image survey, potential customer survey and product satisfaction survey.

Achievement

Success Cases I : Product Satisfaction Survey

Well-known Taiwanese bank - This brand, having operated in Taiwan for many years, evaluated the feasibility of expanding its entry into the leasing market to occupy larger market share. Therefore, it entrusted CRIF CCIS to conduct a survey of competitors in different markets in Taiwan (banking, financial leasing and vehicle dealership), individual commission, credit checking, loan approval terms and conditions and profit operation mode and evaluate the size of the market as the standard for subsequent entry into the leasing market.

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Success Cases II : Consumer Behavior Survey

Internationally renowned logistics enterprise - To understand the brand positioning of its own brand in the express delivery market, the client entrusted CRIF CCIS to conduct a survey by framing an online questionnaire for people between the ages of 20 and 59 in Taiwan to understand the frequency, number of pieces, weight, amount, brand adopted, reasons for selecting the brand, preferred delivering methods and other behaviors. As the questionnaire depicts the current status of Taiwanese delivering in Taiwan and to Mainland China, Hong Kong, Macao and other international regions, plans for the competition strategies for the client’s brand can further be made after calculating the usage rate of express delivery, size of the market and market share.

Highlights

The samples were allocated according to the characteristics of the gender, age and region of the people between the ages of 20 and 59 in Taiwan to reduce the tendency to focus on specific characteristics (such as young people who use the Internet frequently) when collecting online questionnaires and increase the explanatory power of the information collected significantly.

Increase the number of data collections for international delivering behaviors, so that the analysis results are not limited to the domestic delivering behaviors that the usage rate is high, and the client can obtain the maximum analysis benefits within the limited number of questionnaires collected.

Provide at least 5 ways to calculate the size of the market and market share, present all digital contents in tables and charts and provide external secondary data for comparison simultaneously, so that the client can obtain the most valuable information for reference.

Success Cases III : Consumer Behavior Survey

Consumer experience research of a well-known Japanese household appliance brand - To expand the market share in Taiwan’s high-end household appliance market, the client hoped to understand the actual needs of consumers’ by entering in the places they live every day. Therefore, CRIF CCIS invited more than 60 households in Taipei, Taichung and Kaohsiung whose annual incomes are in the top 30% of the total households in Taiwan to understand their usage of more than 15 kinds of household appliances and their preferences and also assist the client in measuring the length, width and height of the households to design household appliances that conform to Taiwanese living habits.

Highlights

Through the analysis of the professional researchers of CRIF CCIS on the usage habits of household appliances in Taiwan, CRIF CCIS assisted the client in locating the most accurate target customers and improving the availability of information collected subsequently.

The respondents were invited from all over Taiwan without the restriction of geographic location.

The respondents were confirmed to be qualified for the survey, and the contents and schedule of the interview were planned in advance to make the information collection fast and effective.

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